Mc French Fry Experiment

McDonald’s Next Brilliant Move Might Just Change Its Iconic French Fries Forever

The latest McDonald’s French fry experiment might turn out to be a very popular one indeed.

By Peter EconomyThe Leadership Guy@bizzwriter
GETTY IMAGES

Everyone is familiar with McDonald’s iconic French fries–those delectable hot slivers of crispy potato that taste amazing hot out of the fryer. And, just when you thought that those fries would never change, it appears you might have thought wrong.

According to a Friday report in QSR magazine, McDonald’s has brought an entirely new kind of French fry to its global headquarters restaurant in Chicago:

Sweet potato fries.

As it turns out, sweet potato fries are not new to McDonald’s–they have been available in the Netherlands for some time. However, they are new to this country and they can now be purchased as a side order to any other McDonald’s items sold at the global headquarters restaurant.

While I’m personally not a fan–I much prefer the standard fries–many people (including my wife and kids) think that sweet potato fries are all that and more. In addition, sweet potatoes are marginally healthier than regular potatoes (they have more fiber and rate a bit lower on the glycemic index), which is a bonus.

While it’s not yet known whether sweet potato fries will be introduced more widely, given their popularity, I personally wouldn’t be surprised if they one day land on the menu of every McDonald’s restaurant in the United States.

This potential move by McDonald’s follows others that were recently introduced or are still in the works.

According to a report by Crain’s Chicago Business, Impossible Foods–one of the leading manufacturers of plant-based burgers–“is teaming up with a local food manufacturer that is a key supplier for McDonald’s.” This would seem to indicate that McDonald’s is making plans to introduce its own meatless burger in the company’s U.S.-based restaurants–likely within the next year or so.

McDonald’s has been selling meat-free burgers for some time…in Europe. After testing in Sweden during fall 2017, the McVegan burger–featuring a soy-based patty that was created by McDonald’s with Swedish vegan food company Anamma–the item was permanently added to the menu of McDonald’s restaurants in Finland and Sweden in December 2017.

According to news reports, 150,000 of the vegan burgers were sold in just one month. And in January 2019, McDonald’s introduced a vegan McFalafel in Sweden, meatless “chicken” nuggets in Norway, and a vegan Spicy Veggie Wrap in the U.K.

And, of course, it was also recently reported that McDonald’s is going to make a stunning change to its menu–introducing four new international items to its U.S.-based menu, beginning next summer. This move comes on the heels of McDonald’s very successful introduction of its Worldwide Favorites Menu, which included offerings from Spain, Canada, Australia, and the Netherlands.

More specifically, the four new items in the Worldwide Favorites Menu 2.0 are expected to include:

  • Savory Ranch Burger (Mexico)
  • Grand Premium Chicken Sandwich (France)
  • McChicken McMuffin (Japan)
  • Caramel Brownie McFlurry (Canada)

According to reports, the new Worldwide Favorites Menu 2.0 will be initially tested in approximately 100 Connecticut-based McDonald’s restaurants sometime this month. If successful, the new items will go on sale nationwide next summer.

In any case, it’s clear that McDonald’s continues to innovate its food offerings to stay one step ahead of the competition. We’ll see if these new sweet potato fries make it out of the test kitchen and into the kitchens of the 14,000 or so McDonald’s restaurants across the country.

PUBLISHED ON: AUG 19, 2019
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

Amazon’s Little Secret About My Book

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If you check on Amazon to see about buying a copy of my wonderful new book of essays on all sorts of things, ranging from a cheetah on our Landcruiser hood, to a super french fry museum in Bruges, to the story behind Todd Lincoln becoming America’s greatest industrialist, you may find that the prices look high. But, just go to the offerings in small type and you will find lower prices for the softbound and hardback editions.

The ‘Fry” essays are in here

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My new book of essays, as presented to the Chicago Literary Club by me over the past 15 years, has just been published. It contains two essays on the history of fries and several more that touch on this topic, among a kaleidoscope of other subjects from my travels and research. Available now on Amazon Books, Barner and Noble (bn.com) and from the publisher, Booklocker.com. image_d32659fc-ef79-4602-b330-7818bf36e4a1.img_1513

New Book Coming — Apple Pressings

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My first book will be published within the next month or so, and it is an anthology of my essays presented before the famed Chicago Literary Club in each of the 15 years I have been a member. Most of these were presented after club dinners at the aptly-named Cliff Dwellers Club, on the 22nd story, overlooking Grant Park and Lake Michigan.

The topics of the essays range widely: from fries, to Kenya, to Toyotas, to beacons, to Sam Johnson and James Boswell, to political colors, to spokesmanship, to changing office culture, to Belgium frikots to breakfast with Mr. McDonald, to name a few.

Below is my Introduction to APPLE PRESSINGS. Stay tuned for more, as publication approaches.

 

Introduction

I came to think of these writings as the apple pressings of my mind.

In making apple cider, pressings are the remains of the crushed apples after the juice is squeezed out by a press. The essays herein were written at our Wisconsin retreat, Applewood Lodge, thus named because there are more than 200 apple trees of miscellaneous lineage spread across the property. They, or their antecedents, were likely planted by the owners of the fairly ancient house, now reduced to an overgrown foundation of large boulders, which once stood near the entrance,

Not long after Vicki and I acquired Applewood and built our weekend country house in 1989, I put together a traditional hand-operated wooden apple press, in hopes of teasing succulent fresh apple cider from the red, green and yellow apples adorning our trees every fall. Grinding the apples was sweat-busting work, thus the press has now been resting unused in our storage shed for some years.

Just as the pressings – also known as pomace or must – are what is left after the precious juice is squeezed from those hardy apples – these essays are the essence of what remains in the wake of travels, research and reflecting. The yield is these 15 essays, each completed annually between 2005 and 2019, under the auspices of the renowned and historic Chicago Literary Club, of which I’ve been a member over that time.

As for the back story of this compendium, I was invited to join the Literary Club by John Notz, a Lake Geneva friend who noted an article I’d written for a local newspaper about the winter mountain hut restaurants that Vicki and I ravenously visited in our ski trips to Arosa, Switzerland, from the late 1970’s through the early 2000’s. Each of the subsequent Literary Club essays here is also preceded by a short back story on why or how I came to think it worth writing.

I retired from a full-time career in public relations at the stroke of the Millennium, at the tender age of 56. I felt like a 16-year-old on summer vacation, but with a somewhat larger allowance. Yes, I have since been guilty of filling my time with an abundance of leisure activity, but I’ve also become active with several not-for-profit organizations, founded two university award programs in cause-related community relations, and done some travel and writing, much of it here, with the Literary Club.

My sweet wife of more than 40 years, Vicki, has served as my more-than-willing editor and grammatist, and our aptly-named cat, Cider, has often trod the keys in attempts to add his random edits. Each essay indicates the date presented before the Literary Club, and is reproduced as it was presented.

I hope you enjoy these sometimes-tasty, and always tart apple pressings, dried and ready for you to read, inside the covers of this non-edible volume. You might even consider it “must” reading. A glass of crisp apple cider might help them go down all the more smoothly. So, cheers, and enjoy!

 

 

Chicago Tribune on “Fries” 4/26/19

Chicago’s best french fries under $5 — our 20 top picks after trying 106 restaurants

Of the many ways to describe Chicago, a french fry paradise probably doesn’t spring to mind first. A city stuffed with extra-thick pizza and political corruption? Sure. But a Shangri-La of freshly cut potatoes bubbling in hot oil? Not exactly.

Perhaps you should reconsider.

While you can find great fries all over the country, the sad fact is that even when you discount most fast food chains, the majority of restaurants purchase frozen fries. It’s cheaper and easier to do so. But for some stubborn reason, Chicago is a city dedicated to fresh-cut french fries, the kind that start with actual potatoes punched through a fry cutter and then cooked twice in oil (first at a lower temperature, and then at a higher temperature). The fries that emerge from the oil sport crispier crusts and creamier insides than their frozen counterparts. Instead of tasting like oil, they capture pure potato flavor.

Restaurants at every price point and in all areas of the city serve fresh-cut fries, from fancy new West Loop spots to old-school hot dog stands. It’s so common, most people here don’t even realize how good we have it. That has to explain why most hot dog stands automatically toss in a bag of fries for free with every order.

So when someone suggested we find Chicago’s best french fries (yes, the word “french” is lowercase in this usage, more on that later), we were initially dumbstruck by the impossibility of the task. There were too many options! Our whole department would have to stuff ourselves on nothing but fries for the whole year to find the city’s best.

That’s when someone suggested a $5 price limit. Sure, it would exclude places like Hopleaf Bar and Boeufhaus, but what better way to prove Chicago’s french fry supremacy than to set such a low limit.

We figured if we worked hard, we could find 40 or maybe 50 restaurants serving fresh-cut fries under the price limit, with no chain restaurants and only regular fries (no waffle, steak, curly, etc). Hours later, the list had swelled to over a 100. (Pause for a moment to admire how incredible that number is.) These included options in both the city and suburbs, though we excluded national chains.

Fact-based, indepth, local news reporting takes time, money and professional experience. We can’t do it without your support. Please consider one of the following.

We divvied up the 106 restaurants among Food & Dining reporters and editors (with help from other Tribune staffers) and got to eating. After the first round, in which participants decided thumbs up or down on each spot, we had narrowed the list to 28. For the second round, Louisa Chu and Nick Kindelsperger revisited those semi-finalists, selecting 20 we thought were worth celebrating. To declare a winner, we embarked on round three, revisiting our top eight picks in one potato-packed day.

Along the way, we debated what makes a great french fry. Is a crispy exterior always better, or can a heavy crust cover up the flavor of the potato? Should the interior have a texture similar to baked potatoes or mashed potatoes? Do you really need condiments?

We also uncovered another reason why many of Chicago’s fries taste so good: animal fat. In a 2001 New Yorker piece titled “The Trouble with Fries,” Malcolm Gladwell writes that although the original McDonald’s was located in California, Ray Kroc developed the most popular fries in human history thanks to a hot dog stand in Chicago. “Ray Kroc, in the early days of McDonald’s, was a fan of a hot-dog stand on the North Side of Chicago called Sam’s, which used what was then called the Chicago method of cooking fries. Sam’s cooked its fries in animal fat, and Kroc followed suit.”

While McDonald’s eventually stopped using beef tallow, many places in Chicago still continue the practice, and our fries are tastier as a result.

Finally, are french fries actually French? According to the “Food Lover’s Companion” by Sharon Tyler Herbst and Ron Herbst, “the name does not come from the fact that their origin is French, because the potatoes are ‘frenched’ — cut into lengthwise strips.” That explains why the french in french fries has not been capitalized for the entirety of this article. However, according to “The Oxford Companion to Food” by Alan Davidson, there’s a very real possibility that french fries may have first developed around Pont-Neuf in Paris in the late 18th century. But the book is quick to point out that many people disagree with this statement, and that the “Belgians are anxious to claim the honour of invention.” In other words, who knows? Still, even with an obnoxious dalliance with calling them freedom fries earlier in the century, the name has stuck.

While french fries definitely weren’t invented here, it’s our humble opinion that Chicago should finally get the attention as an epicenter of the french fry arts that it so rightly deserves. Here are 20 reasons why.

Leaflet | © OpenStreetMap contributors © CARTO

#20

Nick Kindelsperger/Chicago Tribune

Novi’s Beef

Price: $1.75

Don’t be tempted by the curly fries on the menu. Those come from the freezer. Instead, make sure to order the fresh-cut fries, which have a delicate crunch and a soft interior. They are the ideal partner with the restaurant’s thinly sliced Italian beef, which is also made in-house.

— N.K.

#19

Louisa Chu/Chicago Tribune

Mini Mott

Price: $2.95

Shoestring fries with delightful dipping sauces. From the owners of Mott Street restaurant comes the cutest french fry experience I had in our quest. Don’t let the pink tray fool you. The fries themselves were tiny but mightily tasty, crisp yet retaining a soft potato nature. Help yourself to ketchup, hot sauce and chipotle aioli. The “naked” fries are also available dressed with oil poached garlic, which they offered kindly as a convincing taste on the side.

— L.C.

#18

Louisa Chu/Chicago Tribune

Dave’s Red Hots

Price: $2.70

Old-school neighborhood fries. This is the oldest hot dog restaurant in Chicago, with a history dating back to 1938. The building may be boarded up upstairs but that doesn’t deter the steady stream of customers in Homan Square. I don’t remember if owner Gina Fountain actually called me sweetheart, but it was understood. As is her family’s thoughtful care with the fries. Fat and satisfying, they bear a burnish comparable to the original wooden booths, and a soul as true.

— L.C.

3422 Roosevelt Road, 773-722-9935

#17

Nick Kindelsperger/Chicago Tribune

The Region

Price: $2.95

The Region specializes in an ultra-smashed burger style that you’ll encounter most often around Northwest Indiana at places like Schoop’s. But unlike that south suburban chain, The Region makes its own fries, instead of using frozen spuds. These are cooked until nearly brown, picking up a distinct roasted aroma along the way.

— N.K.

#16

Nick Kindelsperger/Chicago Tribune

Johnny’s Grill

Price: $2.00

It’s not exactly a rule, but you can usually expect delicious things if an establishment hangs a neon sign in the front window advertising its fresh-cut fries. Talk about good priorities. It’s also nice to see some large boxes of potatoes stacked in the kitchen, just waiting to be cut and fried. Sure enough, these fries are incredibly satisfying, with a crust that stays crisp even after cooling down.

— N.K.

#15

Nick Kindelsperger/Chicago Tribune

Burger Moovment

Price: $2.10

The Burger Moovment burger joint is all about keeping its food thin. The burgers feature beef patties that have been smashed on a hot griddle, and its fries are skinny, hovering in between the thickness of the kind you’d find at McDonald’s and super thin shoestring fries. Even though they are crispy on the outside, they somehow stay soft within.

— N.K.

#14

Nick Kindelsperger/Chicago Tribune

The Burger Social

Price: $3.00

This trendy burger joint in Wheaton spends a lot of time on its website discussing its burger. As it should. It’s a great big juicy offering, which uses beef from local producers. But Burger Social should also highlight the fries, which come out of the kitchen with a gorgeous blond hue. Each one also has a remarkably crisp crust, with a pleasing baked potatolike interior.

— N.K.

#13

Louisa Chu/Chicago Tribune

Brgrbelly

Price: $2.45

Super crunchy fries ready to rock. If you’re worried about the loud music played with Brgrbelly’s rock and roll theme, rest assured the baby at the next table slept in his carrier at this family friendly restaurant. Husband and wife co-owners Steve and Nicole O’Brien opened in Portage Park six years ago, weathering the neighborhood’s changes. Through it all the burgers starred but the fries deserve a solo too. A nearly crazy potato chip crunch breaks through to a soft and tender finish. Get mayo as a dip like you’re back from a European tour.

— L.C.

#12

Nick Kindelsperger/Chicago Tribune

Susie’s Drive-Thru

Price: $2.90

Susie’s is probably best known for its creatively topped loaded fries. Cheese, chili, chicken, gyros, Polish sausages, bacon— you can get it all and then some on top of your fries. But it turns out that the fries underneath deserve attention, too. They have a remarkably thin crust, which gives way to a supremely soft interior. Instead of salt, they are given a shake of seasoning salt, which adds an unexpected flavor profile — a little spicy and weirdly savory — to each bite.

— N.K.

#11

Nick Kindelsperger/Chicago Tribune

Lucky Burger And Grill

Price: $2.50

This Vegas-themed shop in Mundelein serves textbook fresh-cut french fries, with a crunchy exterior and a fluffy interior. The restaurant cooks the fries in vegetable oil, but the owner let me know he changes that oil often, because old oil can lead to off flavors. Sometimes it’s the simplest things, like making sure you’re using fresh oil, which distinguish good fries from the truly memorable ones.

— N.K.

#10

Louisa Chu/Chicago Tribune

Bob-O’s Hot Dogs

Price: $2.35

Clean-edged classic Northwest Side-style fast food fries. A ’50s diner vibe includes memorabilia showing namesake founder Bob-O and the converted bus that the shop once called home. Phyllis Bartell and her family took over in the ’70s. Now fryer baskets filled with fries always stand ready in Irving Woods. Crisp and fluffy, these are textbook fresh-cut fries. You can help yourself to ketchup and celery salt if you like. Like all Chicago-style hot dog stands, paradoxically there are no condiment rules with fries.

— L.C.

#9

Nick Kindelsperger/Chicago Tribune

Edzo’s Burger Shop

Price: $2.25

When I asked Eddie Lakin, owner of Edzo’s, what made the fries at his Evanston burger shop so good, he exhaustively walked me through every step of the process. This was an excellent sign, because it proved how much he’d considered every step. Like most places, he fries the potatoes twice, once at a lower temperature to evenly cook the middle, and finally at a higher temperature to crisp the outside. But in between, he cools the fries down, which helps make the crust that much crisper when cooked the second time.

— N.K.

#8

Nick Kindelsperger/Chicago Tribune

Small Cheval

Price: $2.95

These are listed on the menu as golden fries, and there’s really no better way to describe them. Each pale yellow fry looks seriously ready for its Instragram close-up. Fortunately, each one also has a delicate crunch, with a fluffy, baked potatolike interior. Needless to say, they also pair exceptionally well with a big, juicy burger — the only other item on the restaurant’s hilariously brief menu.

— N.K.

#7

Louisa Chu/Chicago Tribune

Top Notch Beefburgers

Price: $2.85

Top Notch has been doing things the old fashioned way since 1942. That means that all the beef for the burgers is ground at the restaurant, and, most relevant for this discussion, that the fries are cooked in oil laced with beef tallow. So even though the fries might appear like standard blonde-hued diner fries, they have a meaty backbone that makes them far more satisfying.

— N.K.

2116 W. 95th St., 773-445-7218

#6

Louisa Chu/Chicago Tribune

Gene & Jude’s

Price: $2.34

This iconic River Grove stand is a finely oiled fast-food machine that kicks out hot dogs and fresh-cut french fries at an astonishing rate. It’s mesmerizing to simply watch them dress the hot dogs with speed, before tossing on a mess of fries and wrapping up everything in paper. In fact, if you order fries separately, you throw a wrench in the machine, slowing down the process by a good minute or two. But regardless of whether you order just fries or get them piled on a hot dog, they’ll be creamy in the middle, with a delicately crisp crust. While great on their own, they do reach their maximum potential when combined with one of the stand’s hot dogs.

— N.K.

#5

Louisa Chu/Chicago Tribune

Rand Red Hots

Price: $2.69

On my first visit to this retro hot dog stand in suburban Des Plaines, I watched a cook shovel a huge portion of white beef tallow into the fryer. That’s the exact moment I knew the fries would be good. The tallow infuses the potato with a meaty profile, almost like the flavor of a baked potato when it mixes with juices from a steak. Of course, it helps that the potatoes are cut in house and fried twice. But it’s the flavor from the tallow that will linger after you’ve polished off the whole order.

— N.K.

#4

Louisa Chu/Chicago Tribune

Illinois Bar & Grill

Price: $2.95

Crunchy batons with the fry connoisseur’s coveted, crackling exploded ends. Illinois Bar & Grill is best known for the self-proclaimed best burger in Illinois, as well as one of Nick’s picks as best burger in Chicago. I say the fries alone are worth a trip across town unless you’re lucky enough to live or work in Archer Heights. Whether you’re going Friday after work or Monday morning, both actual times I visited, you’ll have to wait for your order. The reward is a gloriously bountiful basket presented with a cold squeeze bottle of ketchup. Not that you need any condiment with crunchy flavorful bits providing more than enough interest and complexity.

— L.C.

4135 W. 47th St., 773-847-2525

#3

Louisa Chu/Chicago Tribune

Jimmy’s Red Hots

Price: $2.27

Soft, irregular and irreverent, stuffed with baked potato flavor. This is the oldest Chicago hot dog stand in the same location, claimed “Hot Dog” Faruggia recently behind the counter at Grand Avenue and Pulaski Road. Open since 1954, Jimmy’s Red Hots, named after Faruggia’s father, Jimmy, used to fry in beef tallow, but now uses a vegetable base. I grew up a block away in West Humboldt Park, and these were my first fries ever, imprinting Proustian memories of the tallow that leaves a telltale waxy feel in one’s mouth. If your ideal fry is crisp or crunchy, these aren’t that. They are, however, possibly the closest you can get molecularly to baked potato in fry form. No ketchup, but you can request hot dog condiments and make it a meal.

— L.C.

#2

Louisa Chu/Chicago Tribune

Redhot Ranch

Price: $2.04

Redhot Ranch’s fresh-cut fries are dished out with a stunning lack of fanfare. As soon as they are pulled from the fryer, a cook salts them, wraps them up in paper, shoves them into a brown paper bag and slides them across the counter. So why are they so irresistible? The crust has an audible crunch, which breaks into an interior that’s like the creamiest mashed potatoes you can imagine. Instead of rinsing the potatoes after cutting, a practice that removes some of the starch on the exterior, these go straight in the oil. This explains the fantastic crunch, and the curious fact that the fries sometimes latch on to each other in the oil and never let go. So don’t be surprised if you reach down for one, yet come out with three or four. Of course, Redhot Ranch also slings out an incredible double cheeseburger and a flawless minimalist-style hot dog, but you’d be silly to ignore the potatoes.

— N.K.

2072 N. Western Ave., 773-772-6020

#1

Kristan Lieb/For the Chicago Tribune

Mr. D’s Shish Kabobs

Price: $1.85

Long, languorous golden bars filled seemingly with silken whipped potatoes. Mike and Ann Antonopoulos opened their one-room fast food restaurant nearly 50 years ago as immigrants from Greece. Little has changed, except their son John joined the family business decades ago. He said his father is Mr. D, but doesn’t know why. A surprising mystery since it’s just the trio who work so closely together, unless you’ve witnessed the way they work. Imagine a silent ceremony for Japanese tea, instead transforming the same potatoes that steakhouses use into edible kinetic art. These biggest bakers, twice the size and price as those typically used for fries, are sliced then dropped twice in vegetable fat and beef tallow. Sheathed like taut tempura, the first fry you bite into will release a puff of pure potato essence. The warm glow inexplicably evokes for me such strong memories of lingering over fries and wine on the Mediterranean, that stepping out the door in Montclare I half expect to see the shimmering sea.

— L.C.

The rest

Here are the other 86 restaurants we visited in our french fry quest:

35th Street Red HotsAl’s Original Italian BeefAl’s Under the LBig Guys Sausage ShopBig n Little’sBite CafeBoba BurgerBubby’s Beefs and Red HotsBuddy’s Red HotsBurger BarCasa IndigoCortland’s GarageDan’s Hot DogsDear Franks of DeerfieldDevil DawgsDMKDo-Rite Donuts & ChickenDoctor DogsDundee HotdogsEndi’sEpic BurgerFast TrackFat ShallotFat Tommy’sFatso’s Last StandFatt Mustard CafeFeedFloyd’s PubFlub A Dub Chub’sForbidden RootFrank’s On 1stFrannies Beef & CateringFred & Jack’sFrietkoten Belgian Fries & BeerFritzy’s Lincoln ParkFry the CoopGideon WellesGina’s Hot Dogs & BeefHangry’sHappy Dog West ChicagoHarold’s on 95thHolt’sHome of the HoagyHot Dog ExpressHot”G”DogJimmy’s Famous BurgersJr’s Red HotsKaiser TigerKuma’s CornerLavergne’s TavernLittle IslandLucy’sMan-Jo-Vin RestaurantManzo’sMaplewood BreweryMax’s Dawg HouseMaxwell St. GrillMaxwell’s BeefMichael’s Beef HouseMikkey’s Retro GrillMiner-Dunn HamburgersNick and George’sParky’sRickette’s World Famous Chicken, Fish & BBQRicobene’sSandwiched ChicagoScooby’s Red HotsShore’s XpressShwingsSlim’sSmoque BBQSquabs GyrosStrat’sSuperdawg Drive-InSurf’s Up South ShoreThat’s a BurgerThe Ballpark PubThe Full SlabThe Junction DinerThe Mean WienerThe MoonlighterThe SandlotThe Slab Bar-B-QueThe Stop AlongThe Wiener’s CircleWiener Take All

Still hungry?

 

Tribune staffers Sade Carpenter, Jennifer Day, Joe Gray, Adam Lukach, Tony Puricelli, Josh Noel, Phil Vettel and Grace Wong helped taste and evaluate the fries.

Created by the Chicago Tribune Dataviz team. On Twitter @ChiTribGraphics

Copyright © 2019, Chicago Tribune

Fries!

The producers of the acclaimed Anthony Bourdain series on food adventure are in the midst of creating a special to be called “Fries,” filmed around the world and bringing into perspective the cultural phenom of Fries, a subject I’ve been enthusiastically wring on in FrenchFryHistory. Com for a while. Looking forward to it, while now enjoying great fries in NewZealand and soon Australia, as we steam north-west across a foggy Tasman Sea pre-dawn.

Bacon Fries Anyone?: From Forbes

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Is it too early to declare this the ‘The Year of the Fry?’

Think about it. McDonald’s just launched limited-time cheesy bacon fries, no doubt targeting Wendy’s Baconator Fries (which, to be fair, have been around for nearly four years). Wendy’s responded to the launch by putting its version in the promotional spotlight – free Baconator Fries to anyone who ordered through the brand’s mobile app – inciting a bacon fry battle of sorts to start the New Year.

French fries have long been a quick-service staple, as well as the subject of intense debate over which brand does them best. However, a case can be made that recent launches have been different. Sexier.

Consider Taco Bell’s Nacho Fries, for example. First introduced in January 2018, the Nacho Fries quickly became the brand’s most successful product launch ever – more than 53 million orders were sold in the product’s first three months alone. The fries made up more than 30% of all Taco Bell orders, yielding both check and transaction increases.

So successful was this product launch, Taco Bell has already brought it back twice as a limited-time offer. Nacho Fries were inarguably a major factor in the chain’s strong 2018 performance.